Although 2010 was filled with many great successes including Katy Perry, Ke$ha, Nicki Minaj, and Drake the year was also filled with some major flops. I mean, Did anyone now Christina Aguilera released an album in 2010? So at a point in the industry when you are only as popular as your latest hit the only underlying question is why? Looking back T.I., the Black Eyed Peas, Ciara, and Ne-Yo were some of the biggest stars in the industry, but 2010 failed for all of them, so we at thatLOUD are seeing why stars flop.
Part 1/4: Lack of a Hit Single
The Black Eyed Peas started 2010 as the industry’s biggest band. After releasing their increibly successful The E.N.D. in 2009, an album that spawned 5 Top 10 hits the band released their follow-up this November entitled The Beginning (lol, right). Unfortunately, although the albums fared similarly in titles they did not in critical and commercial performance. When E.N.D. spent two weeks at #1 Beginning peaked at #6.
The week E.N.D. was released the Band’s song Boom Boom Pow reached #1 on the Billboard Hot 100, not long after that I Gotta Feeling would reach the chart’s pinnacle and in March 2010 the Pea’s song Imma Bee topped the chart.
Beginning on the other hand only produced The Time which reached #4 on the Billboard Hot 100, but the song is terrible. It represents their album very poorly, and many have called it the worst on the album.
This case is not unique to the Peas. Lee DeWyze, Christina Aguilera, and Ciara also failed to produce a hit single that attracted consumers to purchase their album. It is vital that an album consistently produces quality singles for the album to sell.
Next Up: Part 2/4: Likeabilty