Although 2010 was filled with many great successes including Katy Perry, Ke$ha, Nicki Minaj, and Drake the year was also filled with some major flops. I mean, Did anyone now Christina Aguilera released an album in 2010? So at a point in the industry when you are only as popular as your latest hit the only underlying question is why? Looking back T.I., the Black Eyed Peas, Ciara, and Ne-Yo were some of the biggest stars in the industry, but 2010 failed for all of them, so we at thatLOUD are seeing why stars flop.
Part 1/4: Lack of a Hit Single
The Black Eyed Peas started 2010 as the industry’s biggest band. After releasing their increibly successful The E.N.D. in 2009, an album that spawned 5 Top 10 hits the band released their follow-up this November entitled The Beginning (lol, right). Unfortunately, although the albums fared similarly in titles they did not in critical and commercial performance. When E.N.D. spent two weeks at #1 Beginning peaked at #6.
The week E.N.D. was released the Band’s song Boom Boom Pow reached #1 on the Billboard Hot 100, not long after that I Gotta Feeling would reach the chart’s pinnacle and in March 2010 the Pea’s song Imma Bee topped the chart.
Beginning on the other hand only produced The Time which reached #4 on the Billboard Hot 100, but the song is terrible. It represents their album very poorly, and many have called it the worst on the album.
This case is not unique to the Peas. Lee DeWyze, Christina Aguilera, and Ciara also failed to produce a hit single that attracted consumers to purchase their album. It is vital that an album consistently produces quality singles for the album to sell.
Next Up: Part 2/4: Likeabilty
Last week, Ciara produced her worst sales ever for her album Baisic Instinct, and now that the three major debuts this week are all R&B stars it is making album retailers wonder whether the curse will spread to other artists. Keri Hilson No Boys Allowed was released this week and in an interview with Power 101.5 Keri was asked about Ciara, and although she does not say it Keri shows us that she wants to sell more than 30k.
Hilson is also asked about the Lil Kim/Nicki Minaj fued and working with Chris Brown.
What Do You Think? Are You Picking Up No Boys Allowed?
This week’s chart victor Taylor Swift, Speak Now is likely to keep her rank on the Billboard 200 next week. The three major debuts this week all come from R&B singers, hopefully that will boost their sales, but these are what Hits Daily Double is predicting…Even with little promotion from either of them Jamie Foxx’s Best Night of My Life and Keyisha Cole’s Calling All Hearts are slated to sell between 120-130k while Keri Hilson’s No Boys Allowed is expected to sell just over 90k. Those would be disappointing number for Keri, but hey, they would be better than Ciara’s.
What Do U Think? Who’s album did you pick up this week?
Taylor Swift will be the queen of the Billboard charts yet again this week, but she will only be selling one-quarter of his debut sales, Speak Now sold 254,000 copies this week. Susan Boyle will recieve the silver medal as her sophmore album The Gift sold just over 251,000 copies. Overall it was a good week for the top 10, all albums except for Glee’s Christmas Album saw week-over-week increases.
Michael Jackson’s Michael is the third top-selling album of the week with 224,000 a true dissapointment for the King of Pop. Michael’s previous release This Is It, sold more than 300,000 copies its first week on shelves, but that album featured no new material, unlike Michael.
The next highest selling debut of the week is R. Kelly’s Love Letter which sold 150k at number 6, Diddy Dirty Money sold 87k debuting at number 10.
Much later on the chart Crystal Bowersox debuted at number 31 with 53k copies. She sold more copies than her season’s winner Lee DeWyze, but debuted at a lower position on the Billboard 200.
Ciara’s Basic Instnict sold 38k copies.
Next week sales might come down to three of the biggest sellers in the music bussiness. Michael Jackson’s first posthumous album, Michael, is projected to sell from 225K-275K. Taylor Swift, who earlier in the year sold one-million copies in one week with her album Speak Now is also expected to sell within that range. BUT it may come down to the other big-seller of 2010 Susan Boyle. The British superstars sophmore album, The Gift, the current ruler of the Billboard 200, is also projected to be in that range.
It is a dissapointing week for Sony execs, as Michael, was originally slated to sell 400,000 copies. The album was aided by Akon collabo Hold My Hand, and the underperforming preview single Breaking News. The album made headlines because many members of the Jackson Family believe that it is not Michael singing on the album, but trained musicologists have confirmed it is Jackson singing on the tracks. The album has shipped around 900,000 units.
Also being released this week is Crystal Bowersox critically acclaimed album, Farmer’s Daughter, which is projected to sell 50k-60k. This would make her sell more than the season’s winner Lee DeWyze. This would be the second straight year that the American Idol Runner-Up has sold more than the winner.
Ciara’s Basic Instinct is projected to sell 30k-40k. If the projections are correct she will have her lowest sales ever.